Meta Ads Engagement Refresh
Project Overview
To combat creative fatigue across Energize Group’s Meta Ads ecosystem, I led a full Engagement Ad Refresh for over 200+ dental practices nationwide. The goal was simple but challenging: stop the scroll, spark interaction, and do it at scale—without sacrificing brand individuality.
The Challenge
With hundreds of active clients, ad creative needed to:
Feel fresh, modern, and emotionally relevant
Be high-performing as standalone ads
Work as templated systems that could quickly adapt to each practice’s logo, colors, and imagery
Avoid “stocky” or overly sales-driven dental clichés
This meant designing assets that were both plug-and-play and strong enough to stand on their own.
Year
2025
Client
Energize Group
The Solution
I developed a new library of Meta Engagement Ad templates built around bold copy, clean layouts, and lifestyle-driven visuals. Each concept paired scroll-stopping headlines with flexible design systems that could be easily branded per practice—or run unbranded as high-impact creative.
The copy leaned conversational, confident, and human—designed to feel native in-feed while subtly reframing dentistry as lifestyle, confidence, and self-investment.
What I Did
Concepted and wrote high-engagement ad copy focused on relatability, confidence, and everyday moments
Designed modular ad templates adaptable across 200+ unique brands
Built layouts that supported custom logos, brand colors, and imagery without breaking hierarchy
Balanced emotional storytelling with performance-driven clarity
Ensured all creative performed equally well as fully branded or standalone assets
The Result
The refreshed engagement ads delivered a cohesive, modern look across hundreds of accounts while giving each practice the flexibility to feel distinct. The system allowed Energize Group’s Meta vertical to scale creative quickly, reduce fatigue, and maintain a high design standard across its entire Meta Ads portfolio.
The result: scroll-stopping creative that feels personal, polished, and built for performance—at scale.
