Brand identity and visual system for Seark Smiles Family Dentistry, a hometown-driven family dental practice in Southeast Arkansas founded by lifelong friends and doctors committed to serving the community that raised them.

The brand is rooted in trust, friendship, and local pride—reflecting a practice built on shared history and a deep sense of responsibility to home.

I developed a locally inspired visual identity anchored by the outline of the state of Arkansas, transforming place into a central storytelling element that reinforces familiarity, pride, and permanence. A friendly, hand-drawn brush script brings warmth and approachability to the mark, while layered blues, soft neutrals, and subtle gradients evoke calm, trust, and modern hometown charm.

The full identity system includes logo development, typography, color palette, gradients, and creative direction across digital and print applications. Guided by the brand promise “Rooted in Care, Grown in Community,” the final system positions Seark Smiles as an approachable, community-first practice—one that delivers high-quality family dentistry while actively supporting foster children and families in Southeast Arkansas through their partnership with The CALL.