Brand identity and visual system for Smilestry, a luxury boutique dental studio in Maine led by Dr. Julissa Guerra. The name — a blend of smile and artistry — became the foundation for a brand that feels refined, feminine, and expressive.

I developed a custom logo suite centered on an abstract, interwoven S-motif that captures the fluidity of aesthetic dentistry without relying on traditional dental symbols. The visual direction leans into elegance and movement, reflecting Dr. Guerra’s philosophy of dentistry as both science and art.

The full identity system includes typography, color palette, brand patterns, and creative direction for digital and print applications, all designed to position Smilestry as a high-end, experience-driven practice that makes elevated dentistry feel accessible, warm, and beautifully crafted.